Startup Brand Photography

I’ve recently worked on brand photography and production of all creative digital content for Startup Gippsland program. My tasks included producing all marketing collateral, main website and dedicated landing pages, as well as the 6-weeks social media video and ad campaign launched on a Christmas Day 2018.

Professional photography was used for:

Pop-Up Displays at startup events

Product marketing was a major point of business development for the startup program as we needed to showcase this new service effectively on all marketing materials, including ads, merchandise and packaging.

Site design and blog content

Strong visuals were used on the website and blog posts featuring program ambassadors video stories to showcase who we have been working with. Photos strongly related to the industry expertise and company office. It was important to give people the right impression, improve the aesthetic sensibilities of the website and give people an interesting multimedia experience capturing their full attention.

Team photos and startup brand photography

Accordingly, I have produced high quality team and headshot photography to introduce the team and increase the personal feel of the brand. These professional headshots were used not only for team and bio pages, but also in developing other programs and personal brands.

Event photography

High quality photography was used to document weekly startup events, including masterclasses in various locations across Gippsland, as well as the launch event and pitch showcase at the Warragul Arts Centre auditorium. These images captured many important moments which were then professionally displayed in various marketing materials and websites. Event photos are critically important if you plan on submitting a press release, acquitting a grant or highlighting the event’s success.

Social media

Social media was used to drive interest to the program website and attract new applications, so fresh content needed to be published regularly. I worked on producing striking visual stories, with both video and imagery used for social posts, case studies and in social media ads.