Aussie Gen-Y fashion designers rock the Whitehouse
Fashion Photography. The next generation of fashion designers showcased their creations at the Apex Australia Teenage Fashion Awards (AATFA) National final held recently at the Melbourne campus of The Whitehouse Institute of Design. Students aged between 13 and 19, from all over Australia, have been competing at regional and State events over the past six months – all dreaming of securing a ticket to the National finals and the chance to win a prize package that will help their fashion dreams become a reality . Melbourne, Saturday 6th October was the culmination of their many, many hours spent sketching, sewing, hand stitching, gluing, feathering and nurturing an idea that grew from a mere spark into a three dimensional reality.
Backstage was a tizz of hairspray and make-up, models and designers perfecting their garments before blitzing the runway with an extravagant collection of imagination, creativity, colour and style. Out front, judges and audience were waiting impatiently to be the first admirers of a kaleidoscope of creations brought about by sheer raw talent of Australia’s youth. Soon enough a parade of formal gowns destined for red carpet soirees, standout casual wear, head turning wearable art and the youthful opinions on society and environment would be swishing and swaying down the runway making their own statement on fashion and society.
Australian international bridal wear designer, Henry Roth, judging the awards beaming direct from the Whitehouse Institute to his agency in Manhattan, New York was so inspired by what he saw he penned these words to the student entrants: “…I was privileged to participate in “judging” your exceptional efforts … I saw strong statements for the fashion be relevant and on topic with the category you were competing in. Believe me, I understand and so did everyone else that hard work, persistence and being strong and voicing your sense of style in every stitch. Overall I saw consistency, confidence and pride in your own voice. I saw a true willingness to take style out of the box and display a unique and different attitude.”
Henry’s words ignite a storm of energy and encouragement for this group of exceptional young people and inspires them to continue brainstorming ideas, to continue commandeering the family table and lounge room floors to sketch, design, cut and create. The designs created by all AATFA entrants across Australia have not only the “ooh and ahh” factor, they invigorate and inspire with their artistry, ingenuity, courage and beauty.
High resolution images are available from Aldona Kmiec Photography.
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